November 9, 2011

Come live it again

Back when Walt Disney Productions prided itself on delivering "The Finest in Family Entertainment," Disneyland reached out to guests to "come live it again." I've searched for promotions using that slogan for quite a while and thought that they were pretty much lost to time.

This late '70s or early '80s commercial was thus as neat a find as some rare item in the One-of-a-Kind shop. This is the Disneyland that I grew up loving—and enjoyed the great good fortune of presenting as an '80s Cast Member.

There were no fast passes or Ferris wheels. But there was a kind of state of mind. Sure, it didn't stop those who were determined to have a bad time from missing the magic in something as dopey as Dopey. Those who were willing to "leave today" when they passed through the outer lobby onto Town Square, though, really could "live it," the happy feeling that Walt's Magic Kingdom made real.

The old commercial's lyrics express as much:

Disneyland is your land.
It lives because of you.
Each time we say, "Welcome back,"
it always feels brand new.
And every great attraction
is a thrill that never ends.
Yes, Disneyland is your land
when you want to be with friends.
Disneyland is your land.
Come live it again.

"It lives because of you." Welcome back." "Friends." A little bit different from today's emphatic commands to let the memories begin in the place where imagination is the destination, etc., etc. When I look at messages from the "Resort," it just feels like someone doesn't really get "Walt Disney's original theme park."

Thanks to all of you for joining me in living it again.


Connie Moreno said...

Wow, we must be on the same wavelength! I remember one particular commercial that always put a lump in my throat. It showed a little boy enjoying Disneyland in the 50's then he grew up and now he was showing Disneyland to his little girl. The song was much slower than this one, almost like a ballad. And, I will never forget the words: "Disneyland, Disneyland, come and live it once again."

Jeez, I still get a lump in my throat!!! I've looked high and low for that commercial.

TokyoMagic! said...

I am so glad you found this and posted it....thank you!!! I loved that commercial, but had forgotten all about it. The one that I've been looking for is the one for the 25th Birthday in 1980....

"There's a land of happy memories, that's 25 years new
so come on and join our family, 'cause your our family too...
And we'll be one big happy family joined in harmony,
one big happy family from sea to shining sea....
Joins hands at Disneyland and join the jubilee
and we'll be one big happy family!"

Remember that one? Please let me know if you happen to find it!

TokyoMagic! said...
This comment has been removed by the author.
Anonymous said...

Happy holiday and thanks.


Bryan W said...

The "Come live it again" promotion was for Disneyland's 20th birthday in 1975. I have a big Coca Cola store display for that. The promotion was largely overshadowed by the Bicentennial and America On Parade which began it's 15-month run in June of 1975.

Bryan W said...

Here's a link to a YouTube video of the 2nd half of Disneyland's 25th Birthday Parade, which features "Disneyland is Your Land" at the end. How many times did I work crowd control on that parade?